The Anaheim/OC Visitor and Convention Bureau has changed its name to “Visit Anaheim,” going from a longer, more institutional name to an action-oriented moniker that pithily encapsulates the bureau’s mission.
From the OC Register:
“It’s an easier search for visitors, it’s more inviting, and I think it gives us personality,” said Jay Burress, chief executive and president of Visit Anaheim, the agency charged with promoting Orange County and booking meetings and events at the city’s Convention Center.
“The long name and calling ourselves a bureau created a municipal image, rather than a separate entity that validates us as the booking source for travelers,” Burress said.
Since Anaheim is O.C.’s most populous city – and the home of Disneyland, Disney California Adventure and the Convention Center – it made sense to focus the name on the city, Burress said.
Additionally, hotels, restaurants and other businesses in Anaheim’s tourism-improvement district generate more than 70 percent of the bureau’s $14.5 million annual budget, which is funded by participation dues, programs and advertising.
Anaheim alone, the bureau says, attracts 20 million tourists a year.